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Meant works as hard as you do, multitasking with less so you can do more.

We make hardworking, multipurpose body care products that nourish your skin and simplify your routine. Made with natural, organic and certified organic ingredients, Meant delivers noticeable results in simple fashion. And our products and practices are uncompromising. Because doing the right thing just feels right.

Meant is mindfully made, minimalist-designed and massively rewarding. This is gender-inclusive care for all.

Simple Does It.™

We believe in the Golden Rule when it comes to the planet. Our bottles and tubes are recyclable and contain up to 50% post-consumer recycled materials. Our printed packaging uses up to 80% post-consumer recycled FSC-certified paper, and is produced in a facility powered by wind. Our metal soap tin is reusable – keep it to store your paper clips, loose change or secrets. And whenever possible, our packaging is made right here in the USA.

Smarter luxury that does more.

Multitasking. We all do it. Because we all need to. Now your shower routine can follow suit, with our do-all products that serve multiple needs at once. If you’re like us, you need those few, precious minutes you have to yourself in the shower to be more…well, precious. It’s time to treat yourself – thoroughly.

Made for all.
Everyone and every body.

Meant is a holistic line of body care that works for men and women alike, effectively targeting a host of common skin concerns. Fighting the signs of aging? Experiencing the occasional breakout (so maybe you’re not aging after all)? We’ve got you covered.

Pure ingredients sourced responsibly.

We believe in doing the right thing. That means using natural, organic and certified organic ingredients wherever we can, in small batch formulas that are handcrafted and produced in the USA. And we never test on animals. Because we know better.

No Nonsense.
Free from clutter, fuss and nasty chemicals.

Your shower is the place to strip down and bare all. Allow us to do the same. With minimalist-designed packaging that tells it like it is. With simple formulas brimming with efficacy and body benefits, yet completely free of parabens, sulfates, phthalates, propylene glycol, TEA, DEA, mineral oil, silicones, synthetic dyes or fragrances. Especially when you’re naked, there’s no room for toxic stuff.

Meet Lindsay Knaak-Stuart
Founder / Brand Builder / OG Minimalist

The person friends call to learn about new products, because she clearly spends too much time on Instagram. An ex-advertising and fashion executive but that’s kind of boring and not what this is about. So why Meant?

While struggling with infertility and desperately seeking answers, looking at a family history of cancer and then eventually pregnant with her first child, Lindsay grew increasingly aware of and concerned with the products she was using to clean her home and with what she was putting on and in her body. Thanks to brands like Method, cleaning her home without toxic chemicals was easy, and proximity to Whole Foods made eating organic convenient. Skin and body care was a harder makeover as organic products didn’t produce the results Lindsay was looking for. And as a self-described product junkie with a weak spot for well-designed, good-smelling products, she found the natural market was more geared at her college hippie self.

Fast forward, and now a visibly aging mother of two toddlers with approximately three minutes to herself every morning, Lindsay still likes products; craves results even more; wants to be pampered, and needs those three minutes to work like hell. And massive bonus points if you can clear out the 12 products taking up space in her shower and replace them with a few hard workers. She’s also a neat freak, hates clutter and occasionally “styles” her shower for fun. That’s why Meant was born.

Follow us on instagram @meantsimply